Activity:
Developed a consistent branding and messaging strategy for the BBC's commercial technology subsidiary - BBC Technology - and for its product/service range.  Produced a comprehensive portfolio of sales and marketing tools including a new website and promotional DVD, printed sales packs and annual reports, product demonstrations on CD-Rom and the company's first email communications campaign.

Results:
Provided secure online access to the tools needed to secure sales. Increased stand traffic at the International Broadcasting Conference by 30% compared to the previous year's show.  Created substantial market awareness of BBC Technology and its products and services, which contributed to the company achieving a market value of  £150 million when sold to Siemens Business Services in 2004.

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