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C o r e T e a m
Tracy Sharp, creative director
Key skills and awards
Mac & PC: QuarkXpress, PowerPoint, Freehand, Illustrator, PhotoShop, InDesign
2001 - Winners’ trophy, ‘Best Cause-Related’ National Business Calendar Awards
1999 - FX Magazine award nomination for British Council intranet site.
1997 - Audi Foundation winner of logo design for the Audi Foundation.
1996 - D&AD Student Award, silver award for illustration. Identity for EMI classical music festival '96, poster, CD, cassette and video design.
Career history
October 2001 to present - Freelance Designer, selection of clients include:
ACCENT INTEGRATED MEDIA
BURBERRY - Winning pitch for intranet site design enhancing product management system.
CHARLES WORTHINGTON - Supporting team on new website design.
AIS (BARCELONA)
BKME BANK, Kuwait - In-store interactive communication & online brand manual.
CARPENTER DUNMORE - New company identity.
PEP STORES, South Africa - Retail store design. Creating a strong brand identity hierarchy and kit of parts . Modula seasonal promotions, product display, focal points, zoning & signage.
SPORTSMANS WAREHOUSE, South Africa - Refresh existing store design.
CRABTREE HALL
DAWSONS - Specialist musical instrument store in Manchester, concept design.
KWIKSAVE - Winning pitch identity redesign.
LLOYDSPHARMACY - Retail flagship store brand design & communication.
TESCO - Retail pitch design, enhancing in-store grocery offer.
DÉGUSTATION LTD - Created a new brand & identity for the launch of Dégustation artisan champagne collection including web development for www.degustation.co.uk
ID360 - New company identity & stationery.
BAGEL FACTORY - Refresh retail units, design & art direction.
JHP DESIGN - In-house PR material.
Developing retail store communication for Austin Reed & Tommy Tailor brands.
KELLY FLETCHER (AKA MISS IMMODESTY BLAIZE) - PR material for her latest art exhibition, limited edition (50copies) hand made book. www.kellyfletcher.com.
MISS BLAIZE - New company identity & stationery.
KLEIN O’RORKE - Redesign company ID, stationery & internal design templates.
ARUP, Istanbul Canyon - Shopping Centre public space environmental graphics.
CAPITAL & REGIONAL - Pitch design for new 5-a -side soccer venue, identity, environmental graphics & signage.
MAJID AL FUTTAIM, Bahrain - Advertising concepts for new shopping centre.
MALL OF THE EMIRATES, Dubai- Marketing suite environmental graphics & external signage. Brand architecture manual.
ST. MARY’S CHURCH - Refresh church website, annual report for Social Inclusion Project.
KUBE MEDIA (PREVIOUSLY KUBE CREATIVE)
BBC TECHNOLOGY (NOW SIEMENS BUSINESS SERVICES) Colledia Software brand discovery, launched at IBC Amsterdam Sept 2004. Exhibition graphics, literature and PR material. Brochure design & art direction. Internal literature.
BIONAIRE - Pitch design developing existing brand position & in-store product placement.
HALIFAX BANK PLC - Concept design for Halifax in the sun, new property abroad service & finance offer within existing branches. Brand development in-store promotion, literature & display.
ORMADARAT, Saudi Arabia - Shobily Port, a new city development. Marketing / leasing brochures & exhibition stand graphics.
ORMADARAT - Pitch design for Saudi stand at Aichi Expo 2005. Inc; Brand identity, signage environmental graphics, PR material & merchandising concepts.
ORMADARAT- Anti Terrorism advertising campaign for Saudi Government Feb 2005 Summit, Riyadh. DPS advert design & art direction, appearing in 14 international broadsheets.
SPOYLT - Online launch, brochure & marketing material design for luxury lingerie.
THE PEAK HEALTH CLUB, Charlton Tower Hotel - Winning pitch design. Redesign identity, brochure & marketing material design & art direction.
MIRAGE FILMS LTD - Redesign company identity, stationery and facilities material.
CISCO SYSTEMS - CMX identity, CD Rom & DVD covers, booklets and menu screen designs.
ORMADARAT - Company brand discovery & design. Developing the brand language across website, brochure and creating 10th Anniversary identity.
TONIK DESIGN
ARAMARK - Winning tender for MOD Army. Strategy & kit of parts design for on- site catering, retail & leisure environments & services for soldiers & family. Rollout across barracks nationwide.
SEDEXCO - New deli concept for Anton Edelmann, identity and environmental graphics.
YELLOW YOYO COMPANY
WICKES RETAIL STORE - Concept design, developing new brand personality instore. Ongoing work and development.
ZYNK DESIGN CONSULTANTS
ARK - Pitch design for a new health & fitness club concept.
SERCO - Café bar and kids club-identities, environmental graphics, POS & menus.
SOUTH DOWNS COLLEGE - Concept design for college restaurant & snack bar.
April 2001 to October 2001 - Senior Graphic Designer, SCG LONDON
Clients include: ALLDAYS, HOMEBASE, G.O.S.H, MAKRO (UK), METRO (Austria, Germany, Russia), SHELTER.
March 2001 to April 2001 - Freelance Designer, ZYNK DESIGN CONSULTANTS
Clients include: CROCODILE GROUP, SERCO LEISURE.
November 2000 to March 2001 - Freelance Designer, RAWLS AND COMPANY
Clients include: CLEMENTS DEPARTMENT STORES, CONSULTANCY INTERNATIONAL, NEXUS, TUTTONS BRASSERIE LTD, ROYAL SUN ALLIANCE, UDV.
September 2000 to November 2000 - Freelance Designer
Clients include: RADIUS DESIGN CONSULTING, SCHOLHEIFERSEAL.
June 1998 to September 2000 - Senior Graphic Designer, THE PRINCIPALS GROUP (MERGED WITH BDG MCCOLL, NOVEMBER 1998)
Clients include: ANN SUMMERS, ARGOS, BRITISH AMERICAN TOBACCO, BRITISH COUNCIL, BRONVILLE GROUP (Malta),GRANADA HOSPITALITY, GRANADA RETAIL AND CATERING, JAGUAR, LITTLEWOODS, NMEC, QUELLE (Germany), VIGIN BRIDE, WWW.EXLAB.CO.UK.
July 1997 to June 1998 - Contract Graphic Designer, ADVAL MULTIMEDIA
Clients include: BP, GOING PLACES, MOD - VICKERS/REIMES, NISSAN GB, SKODA.
April 1997 - Work experience at SAATCHI AND SAATCHI DESIGN
April 1996 - Work experience at DESIGN HOUSE
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