Activity:
Negotiated terms of a joint promotional campaign with Toshiba and Warner Village Cinemas to secure additional funding to achieve greater impact and reach a larger target audience, than VideoPlus+ could achieve alone.  Ran competitions around the last soccer World Cup across a variety of media, including local newspapers and national magazines.

Results:
Achieved outstanding column inches, impact and visability at very low cost.  Secured exceptionally high competition entry rates due to the attractiveness of the prizes - including a top prize of watching an England team training session after the World Cup.  This exceeded expectations in achieving the objective of raising awareness of the VideoPlus+ technology - all made possible by partnering with other congruent organisations.

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